Project: Wayfair Business Registration Overhaul

Client: Wayfair

Role: Lead UX

The Task

When I joined the team at Wayfair, the first order of business was to overhaul the current application process for Wayfair customers applying for a Business Account. Below is the experience Wayfair Business had, which was my starting point.

New Customer Journey

Wayfair Business-Flow.png

New Experience WireframeS


Increased enrollments per visitor by 43%. Since then, we have made improvements to increase enrollments by over 60% from original control.