Project: Wayfair Business Registration Overhaul
Role: Lead UX
When I joined the team at Wayfair, the first order of business was to overhaul the current application process for Wayfair customers applying for a Business Account. Below is the experience Wayfair Business had, which was my starting point.
New Customer Journey
New Experience WireframeS
Increased enrollments per visitor by 43%. Since then, we have made improvements to increase enrollments by over 60% from original control.