Project: Marketing Insights Dashbaord

Client: SessionM

Role: Lead UX/UI & Visual Design

Partners/Teammates: Joshua Foster, Liz Cohen


The Task

The Insights module varies from client to client, and is essentially a suite of custom reporting tools. Below are some screenshots of work I did to build out an insights module for McDonald's team. They use this product daily to better understand their audience compared to others in the competitive set.

McDonald's Insights: Overview

McDonald's Insights: Overview

McDonald's Insights: Survey Results

McDonald's Insights: Survey Results

McDonald's Insights: Audience

McDonald's Insights: Audience

McDonald's Insights: Competitive Set

McDonald's Insights: Competitive Set