Project: Complex Rule-Engine

Client: SessionM

Role: Lead UX/UI & Visual Design


The Task

At SessionM we built a world-class loyalty marketing automation platform to increase customer lifetime value by delivering personalized engagement across channels at enterprise scale. Some of the biggest brands in the world, use the tool below that I designed with a small team. This complex rule-builder allows high level marketers to create complex "and / or" logic use in the targeting and reporting of their national marketing campaigns.


Wireframes


Final Product

Of which I did the visual design for as well... (Click through)