Project: Complex Rule-Engine
Role: Lead UX/UI & Visual Design
At SessionM we built a world-class loyalty marketing automation platform to increase customer lifetime value by delivering personalized engagement across channels at enterprise scale. Some of the biggest brands in the world, use the tool below that I designed with a small team. This complex rule-builder allows high level marketers to create complex "and / or" logic use in the targeting and reporting of their national marketing campaigns.
Of which I did the visual design for as well... (Click through)